![]() (There is also a third way, which is using the location name in your hashtags.) First, we will look at feed posts since they are the most common geotag sources. There are two main ways to generate geotags, depending on what type of content you’re publishing. Now that you know what geotags are and why you should employ them, let’s take a look at how you can create them using our step-by-step guide. User-generated content – By setting up a geotag for your business, you can leverage user-generated content (UGC) in your social media marketing strategy and deepen relationships with your Instagram followers.If you own a brick-and-mortar business, that means you can literally put your business on the map when you use Instagram geotag as more users check into there. Local engagement – Many Instagram users have become accustomed to the idea of “checking in” to locations.They can also appear in top, recent, and location Stories. Discovery – When posts are geotagged, users have the opportunity to discover them organically in search.Though hashtags and captions should be enough to find new customers on Instagram, geotagging has several benefits: You might be wondering why anyone would bother using geotags. However, your mobile device location services will provide a default location option when you create new posts. For example, “Iceland, Somewhere Cold” is one way to use geotags without sharing too much information on the Instagram app:īear in mind you can geotag locations no matter where you are (which will come in handy later). You can also set custom locations, which individual users might use to avoid disclosing an exact location. You can set geotags to a specific location for Instagram users-like a coffee shop-and a general location like New York. They appear as small text underneath usernames or hashtag names in feeds. Instagram geotags are a way for you to add location tags to your Instagram posts and other content. We even included examples to inspire you! How does geotagging work on Instagram? This geotags on Instagram guide will help you understand what geotags are, how they work, and when and how to use them. Your business Instagram account can become a hub for your target audience and their local community, thanks to geotags. With such an engaged user base, it’s no surprise that over 200 million businesses use the platform to reach potential customers and Instagram followers.Īt this point, multinational businesses know that they can tap into a global audience through the platform with unique Instagram posts, but how can Instagram help small local businesses and support their local marketing strategies? That’s where geotags come in. As far as social media platforms go, the Instagram app is one of the most widely used, boasting over 1 billion monthly active users.
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